On August 3, 2021, Hootsuite announced it acquired artificial intelligence chatbot startup Heyday for $60 million. The acquisition allows Hootsuite to tap into social media-based e-commerce.
Hootsuite is a Vancouver-based social media management platform. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.
Heyday is a Montreal-based conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations.
Osler, Hoskin & Harcourt LLP advised Hootsuite with a team consisting of Chad Bayne, David Jamieson, Justin Dharamdial, Chres Lee, Sahil Chopra, Jordana Corber-Tovel (Emerging and High Growth Companies), Sven Poysa, Noemi Blasutta (Employment & Labour), Dov Begun, Jennifer Horton (Tax) and Katelyn Smith (Privacy and Data Management).
Key Contact
Partner, Emerging and High Growth Companies, Toronto
Team
Associate, Tax, Toronto
Associate, Emerging and High Growth Companies, Toronto
Associate, Privacy and Data Management, Toronto
Partner, Tax, Toronto
Partner, Employment and Labour, Toronto
Partner, Emerging and High Growth Companies, Toronto
Partner, Emerging and High Growth Companies, Toronto
