Mobify in its acquisition by Salesforce

On September 4, 2020, Salesforce announced its acquisition of Mobify. The acquisition closed by plan of arrangement on October 1, 2020. The acquisition provides Salesforce Commerce Cloud with Mobify’s modern storefront solution that enables brands to customize their commerce experiences to deliver an enhanced experience across any channel.

Mobify is a Vancouver based technology startup with a focus on modern web storefronts for headless commerce. Mobify specializes in empowering retailers to innovate their digital customer experience by offloading operational risk, it’s customers include Under Armor, Lancôme, Debenhams, Cosnova, Mackage, Syo & Kioa, Shiseido and Space NK.

Salesforce.com is a cloud based software company specializing in customer relationship management with a focus on integrating marketing, sales, commerce and service into one platform.

Osler, Hoskin & Harcourt LLP advised Mobify with a team consisting of Mark Longo, Laura Webb, Manveer Bisla (Emerging and High Growth Companies), Emily MacKinnon, Sergio Ortega (Litigation), Michael Cremers (Corporate), Sam Ip (Technology), Dov Begun, Jennifer Horton (Tax), Shaun Parker, Adam LaRoche (Employment) and Martha Martindale (Financial Services).